Customer Insights Analyst

<p><strong>Customer Insights Analyst</strong></p><p><strong>£45,000 - £50,000 + bonus + strong pension</strong></p><p><strong>Hybrid - West Midlands (1x day per week)</strong></p><p></p><p>This is an opportunity to join a growing customer analytics function at a pivotal time, where data plays a central role in shaping customer communications and commercial decision-making. You will work at the heart of campaign delivery, combining technical expertise with real business impact across multiple product areas.</p><p></p><p><strong>The Company</strong></p><p>They are a well-established UK financial services organisation with a strong customer-first culture and a reputation for high-quality service. Data and analytics are a strategic priority, with ongoing investment in modern platforms, tools, and ways of working. The environment is collaborative, stable, and focused on long-term value rather than short-term wins.</p><p></p><p><strong>The Role</strong></p><p>As a Customer Selections and Analytics Consultant, you will be responsible for delivering accurate and timely customer selections that support a wide range of campaigns. You will work closely with analytics and marketing stakeholders to turn campaign briefs into robust, data-driven outputs.</p><p>Key responsibilities include:</p><p></p><ul><li>Translating campaign briefs into clear, structured technical requirements</li><li>Building, running, and optimising campaign selections using SQL</li><li>Joining and manipulating data from multiple sources including CRM, transactional, and engagement data</li><li>Using APIs to push selections into a CRM platform, supporting email and direct mail campaigns</li><li>Partnering with analytics specialists on testing, measurement, and performance analysis</li><li>Planning selections ahead of delivery schedules to support smooth campaign execution</li><li>Contributing to wider data platform migrations and process improvements</li></ul><p></p><p><strong>Your Skills and Experience</strong></p><ul><li>Strong SQL capability, with confidence building and optimising complex queries</li><li>Experience in campaign selections, customer analytics, CRM data, or a related data role</li><li>Ability to translate business requirements into practical data solutions</li><li>Comfortable working with multiple data sources and large customer datasets</li><li>Experience supporting marketing or customer communications campaigns</li><li>Industry background is open, with transferable analytical experience valued</li></ul><p></p><p><strong>What They Offer</strong></p><ul><li>Competitive salary and benefits package</li><li>Hybrid working with flexibility built into the culture</li><li>Exposure to large-scale data platform and CRM transformation projects</li><li>Clear opportunities to develop technical capability and progress within analytics</li><li>A supportive, collaborative team environment with strong knowledge sharing</li></ul><p></p><p><strong>How to Apply</strong></p><p>Apply now to learn more about this Customer Selections and Analytics Consultant role and how it could fit into your next career move.</p><img src="https://www.jobg8.com/Tracking.aspx?GCyQiLeUhGXbCXVoasMHmGD7xu4yVzmLj" width="0" height="0" />