PR Executive

<p>Barchester's marketing team has an exciting opportunity looking for a proactive and creative PR Executive to join the Brand Team. Working closely with the PR Manager, you'll play a key role in strengthening our reputation within local communities and supporting our care homes to drive commercial success. </p><p>You'll be at the heart of our positive storytelling creating compelling PR content, supporting homes with media opportunities, and ensuring our brand shines across every channel. With strong communication skills, a keen eye for detail, and a passion for great customer service, you'll help us celebrate what makes Barchester exceptional.</p><p>Hybrid working, with one day in the office day a week located in Finsbury Square, London</p><p>NEED TO DO:<br><br>Please read the information in this job post thoroughly to understand exactly what is expected of potential candidates.<br> Develop and deliver PR content that highlight the quality of our care services<br> Create self-serve PR tools and guidance to help homes generate positive local coverage<br> Manage positive media queries and coordinate filming opportunities<br> Celebrate and amplify great press coverage across the business<br> Maintain and optimise intranet content to support an intuitive user experience<br> Promote care ratings, awards, business successes, brand initiatives, and our Charitable Foundation<br> Leverage content that showcases what we want to be known for including our care services, Care & Life Enrichment framework, dining experience, and life enrichment<br> Support PR activity for homes under construction or refurbishment<br> Work with internal stakeholders to share content across multiple channels<br> Collate and distribute daily press cuttings to key stakeholders<br> Track and report on weekly and monthly coverage<br> Maintain monthly trackers to keep Operations informed<br> Analyse trends to identify successes and areas needing additional focus</p><p>NEED TO HAVE:<br> Strong written and verbal communication skills<br> High attention to detail<br> A customer-focused mindset<br> Ability to work at pace and manage multiple priorities<br> xwzovoh A passion for storytelling and brand reputation</p><p>REWARDS PACKAGE:<br> Access to a range of retail and leisure discounts<br> Access to a range of wellbeing support and Best Doctors Service<br> Opportunity to develop within a hugely supportive team</p><p>Barchester have proudly been awarded a two-star outstanding rating by Best Companies, ranked 11th in the top 20 Best Health & Social Care Companies to work for and 14th in the Top 25 Best Big Companies to Work For in the UK. <br>If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.</p><p><br></p>