PR Executive

<p>Barchester's marketing team has an exciting opportunity looking for a proactive and creative PR Executive to join the Brand Team. Working closely with the PR Manager, you'll play a key role in strengthening our reputation within local communities and supporting our care homes to drive commercial success. </p><p>You'll be at the heart of our positive storytelling creating compelling PR content, supporting homes with media opportunities, and ensuring our brand shines across every channel. With strong communication skills, a keen eye for detail, and a passion for great customer service, you'll help us celebrate what makes Barchester exceptional.</p><p><b>NEED TO DO:</b></p><p> Develop and deliver PR stories that highlight the quality of our care services</p><p> Create self-serve PR tools and guidance to help homes generate positive local coverage</p><p> Manage media enquiries and coordinate filming opportunities</p><p> Celebrate and amplify great press coverage across the business</p><p> Maintain and optimise intranet content to support an intuitive user experience</p><p> Promote care ratings, awards, business successes, brand initiatives, and our Charitable Foundation</p><p> Leverage content that showcases what we want to be known for including our care services, Care & Life Enrichment framework, dining experience, and life enrichment</p><p> Support PR activity for homes under construction or refurbishment</p><p> Work with internal stakeholders to share content across multiple channels</p><p> Collate and distribute daily press cuttings to key stakeholders</p><p> Track and report on weekly and monthly coverage</p><p> Maintain monthly trackers to keep Operations informed</p><p> Analyse trends to identify successes and areas needing additional focus</p><p><b>NEED TO HAVE:</b></p><p> Strong written and verbal communication skills</p><p> High attention to detail</p><p> A customer-focused mindset</p><p> Ability to work at pace and manage multiple priorities</p><p> A passion xwzovoh for storytelling and brand reputation</p><p><b>REWARDS PACKAGE:</b><br><br>Making sure you fit the guidelines as an applicant for this role is essential, please read the below carefully.<br> Access to a range of retail and leisure discounts<br> Access to a range of wellbeing support and Best Doctors Service<br> Opportunity to develop within a hugely supportive team</p><p>Barchester have proudly been awarded a two-star outstanding rating by Best Companies, ranked 11th in the top 20 Best Health & Social Care Companies to work for and 14th in the Top 25 Best Big Companies to Work For in the UK. </p><p>If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.</p>