Head of Digital Marketing & Content

<p><p>Our Client is a Fitness, Welbeing and Nutrition company. Due to recent company growth, they require a <strong>Head of Digital Marketing & Content </strong>professional to oversee all aspects of their online brand growth, content production, marketing strategy and social media expansion. </p><p><br></p><p>This is a senior leadership role for someone with proven experience in scaling personal brands, managing multi-platform content ecosystems, coordinating teams and driving audience growth, engagement and lead generation </p><p><br></p><p><strong>Duties & Responsibilities: </strong> </p><p><br></p><p><strong>Digital Marketing & Growth </strong> </p><ul type="disc"><li>Lead and execute the overall digital marketing strategy </li><li>Grow brand awareness, reach, engagement and lead generation </li><li>Expand the business onto new and emerging social media platforms </li><li>Develop and manage organic and paid content strategies </li><li>Monitor trends, analytics and platform performance </li><li>Improve conversion across social media, email and marketing funnels </li><li>Work closely with sales and setter teams to improve lead quality and bookings </li> </ul><p><br></p><p><strong>Social Media Management </strong> </p><ul type="disc"><li>Oversee all social media platforms including:<ul type="circle"><li>Instagram; Facebook; TikTok; YouTube; LinkedIn; Podcast platforms </li> </ul> </li> </ul><p><br></p><p><strong>Content Creation & Production </strong> </p><ul type="disc"><li>Plan, script and oversee content creation </li><li>Coordinate video production, editing and publishing </li><li>Assist with creative direction for reels, podcasts and campaigns </li><li>Develop high-performing hooks, captions, CTAs and educational content </li><li>Organise and manage content shoots and production days </li> </ul><p><br></p><p><strong>Podcast Management </strong> </p><ul type="disc"><li>Assist in launching and scaling a new podcast </li><li>Help set up and manage a podcast studio </li><li>Coordinate guests, scheduling and production </li><li>Manage recording, editing and publishing workflows </li> </ul><p><br></p><p><strong>Email & Internal Marketing </strong> </p><ul type="disc"><li>Manage email marketing campaigns and newsletters </li><li>Assist with webinar and event promotion campaigns </li> </ul><p><br></p><p><strong>Team Coordination & Collaboration </strong> </p><ul type="disc"><li>Liaise with editors, VAs, setters, sales team and external partners </li><li>Coordinate collaborations and partnership opportunities </li> </ul><p><br></p><p><strong>Events & Brand Expansion </strong> </p><ul type="disc"><li>Assist with planning and coordinating live events and workshops </li><li>Support in-person brand experiences and client events </li> </ul><p><strong><br></strong> </p><p><strong>Person Specification: </strong> </p><ul type="disc"><li>A minimum of 5 years experience in digital marketing, content or brand growth </li><li>Proven track record growing social media brands and online audiences </li><li>Strong understanding of content strategy and platform algorithms </li><li>Experience managing podcasts and YouTube channels </li> </ul><p><br></p> </p><p><strong>Skills: </strong> <br>digital marketing email marketing event planning social media management content creation </p><p><strong>Benefits: </strong> <br>Work From Home Hybrid working Paid Holidays </p><br/><p>WHJS1_NI </p>