Social Media Executive

We are seeking a creative and versatile Social Media Executive to lead day-to-day activity across our Restaurant & Bar social channels, while also supporting the Social Media Manager with Hotel content creation. This is an exciting opportunity for someone passionate about hospitality, content creation, and digital storytelling.<br><br>Scroll down the page to see all associated job requirements, and any responsibilities successful candidates can expect.<br><br>In this role, you will play a key part in translating the group's culinary and hospitality stories into engaging, high-quality organic and paid social content that drives audience growth and supports wider business objectives.<br><br>This is a diverse, multi-region role based in London, ideal for someone who thrives in a fast-paced, creative, and highly collaborative environment.<br><br>Key Social Media Executive responsibilities:<br>Content Creation & Delivery<br>Create high quality, social first content across TikTok, Instagram and YouTube, from concept and filming to editing and publishing<br>Capture compelling stories across Restaurants & Bars and hotels, including food, drink, people and behind the scenes moments<br>Turn social strategy into engaging, on brand content ideas aligned to campaigns and commercial priorities<br>Repurpose and optimise content across platforms to maximise performance and reach<br>Support photo and video shoots, working with regional teams, agencies and creators<br>Spot trends, engage with UGC and social communities, and pitch reactive ideas<br>Ensure content consistently meets brand, tone of voice and accessibility guidelines<br>Platform Planning & Scheduling<br>Manage day to day social activity across Restaurant & Bar channels, including scheduling, publishing and optimisation<br>Build and maintain content calendars aligned to campaigns, priorities and key moments<br>Manage the content lifecycle end to end and respond to in platform opportunities<br>Coordinate agency workflows and partner with Digital Marketing to align organic and paid activity<br>Paid Social & Campaign Support<br>Support paid social activity alongside Digital Marketing, aligning organic and paid content<br>Create Meta ad creatives informed by objectives and performance insights<br>Monitor and optimise content performance, identifying quick wins and improvements<br>Analytics & Tracking<br>Track platform and post performance, competitor activity and category trends<br>Support monthly reporting and share insights and emerging platform developments<br>Influencer & Creator Support<br>Support influencer and creator activity across Restaurant & Bar campaigns<br>Assist with briefs, shoot coordination and usage rights tracking<br><br>What we'd like to see from you:<br>Experience in social media or digital marketing<br>Strong working knowledge of Instagram, Facebook and TikTok<br>Ability to craft compelling, brand-aligned content across platforms, including good copywriting skills<br>Basic creative skills in Adobe, or similar tools. Familiarity with analytics tools and reporting templates<br>Comfortable working in fast-paced environments with a variety of stakeholders/agencies, across regions<br>Willingness to experiment with new formats and technologies like AI tools<br>Strong communication and organisational skills<br><br>Benefits you'll receive as Social Media Executive:<br>Benefits of working with us:<br>30 days of holiday per year - incl. xwzovoh bank holidays, increasing with years of service<br>Discounted hotel rates in Europe (extends to the Radisson Hotel Group and family & friends)<br>F&B discounts at our restaurants and bars (for your whole party)<br>Benefit Hub - Discounts in many supermarkets, major retailers, attractions, restaurants and cinemas.<br>Two free meals per day<br>Free financial & mortgage advice<br>24/7 employee assistance programme<br>Access to 40% of your pay before payday through Wagestream<br>Vitality at work scheme, with great gym discounts and more<br>Free dry cleaning for workwear<br>Travel season ticket loan, Ride to Work Scheme<br><br>If you're ready to bring hospitality stories to life through standout social content, we'd love to hear from you!