Direct Marketing Manager

<p>Harris Hill is delighted to be working with a well-established national charity to recruit a <strong>Direct Marketing Manager</strong>.</p><p>This is a fantastic opportunity for a direct marketing specialist with strong direct mail experience to take ownership of high-impact fundraising campaigns. The role is responsible for delivering at least five income-generating direct mail campaigns and appeals each year, reaching audiences of c.50,000 supporters per campaign. You ll independently project manage activity end-to-end from briefing and creative development through to print, fulfilment and post-campaign analysis working closely with internal teams and external suppliers. This is a role suited to a confident senior professional who can use their experience to shape plans, make informed decisions and continuously improve campaign performance.</p><p>This is a <strong>rolling recruitment process</strong>, with a <strong>closing date of 22nd May</strong>, however the hiring manager is reviewing applications and interviewing as they come in so early application is strongly encouraged.</p><p><strong>£32,861 per annum Hybrid working (3 days in the office, including Wednesdays) Full-time, permanent</strong></p><p><strong>Key responsibilities</strong></p><ul><li>Lead and deliver integrated direct marketing campaigns, with full ownership of c.5+ direct mail appeals per year (c.50,000 audience per campaign) </li><li>Manage end-to-end campaign delivery including briefing, copy development, print, data selections, fulfilment and supplier management </li><li>Monitor, analyse and optimise campaign performance, using data and insight to improve response rates, income and ROI </li><li>Develop and enhance supporter journeys across acquisition, retention, upgrade and reactivation </li></ul><p> <strong>About you</strong></p><ul><li>Proven experience delivering direct mail-led campaigns end-to-end, with strong project ownership </li><li>Confident working with data/CRM systems to select audiences, analyse results and inform future campaigns </li><li>Strong organisational and stakeholder management skills, with experience managing budgets, timelines and suppliers </li><li>A clear focus on income generation, with the ability to create compelling, audience-led campaign messaging </li></ul><p><em>Please note: this role is not suited to candidates with a purely digital marketing background direct mail experience is essential.</em></p><p><strong>Apply to Hannah at Harris Hill on to learn more and get the full job pack.</strong></p><p><em>As leading charity recruitment specialists and a certified B Corp , Harris Hill is committed to high and ever-improving standards of equitable and inclusive recruitment. We actively welcome applications from all sections of the community regardless of age, disability, gender, race, religion, sexuality and other protected characteristics</em></p><p> </p><img src="https://www.jobg8.com/Tracking.aspx?DLlfkpzUkdBcbfF%2f54En4eb4zqE5%2bK92h" width="0" height="0" />