Sales Manager

An exciting opportunity has arisen for an experienced Sales Manager to join a fast-growing international events business delivering large-scale B2B exhibitions and conferences across global markets. This role sits within a highly commercial events team focused on sectors shaping the future of global industry. You will play a key role in driving revenue growth, selling exhibition space, sponsorship packages and strategic partnership opportunities to leading organisations. Company Benefits: * Competitive base salary £35,000 – £45,000 * 25 days annual holiday plus an extra 2 weeks over Christmas and New Year * Attractive commission structure * Company events * Opportunity to work on international events with global clients Key Responsibilities: Sales Strategy & Market Growth * Support the Head of Events in executing the wider sales strategy * Identify new revenue streams, market opportunities and growth areas * Monitor competitor activity and industry trends to inform sales planning Revenue Generation * Achieve and exceed individual sales targets * Sell exhibition stand space, sponsorship packages and partnership opportunities * Drive new exhibitor acquisition while retaining existing clients * Identify and maximise upselling opportunities across the portfolio * Develop tailored commercial proposals for key clients Pipeline & Performance Management * Maintain accurate pipeline forecasting and CRM records * Track sales performance against targets and KPIs * Identify potential risks to revenue delivery and implement corrective actions * Ensure compliance with internal sales processes and reporting standards Client Relationship Management * Build long-term relationships with exhibitors, sponsors and strategic partners * Act as a trusted advisor to clients, identifying opportunities to grow their presence at events Market Development * Prospect new business opportunities across target markets * Identify and engage key decision-makers within target organisations * Attend industry and competitor events to generate leads and market intelligence * Prepare proposals, negotiate commercial terms and secure signed contracts Experience and Skills Requirements * Direct experience in B2B event sales, 2–4 years (preferably exhibitions and sponsorship), strong track record of hitting or exceeding targets in a similar environment, able to manage longer, consultative sales cycles with multiple stakeholders * Comfortable building new business as well as developing existing accounts * Ideally has worked internationally or on events with a global client base * Proactive, commercially minded and a self-starter who is happy to take ownership and drive results * Collaborative team player with strong communication skills, resilience and a positive attitude under pressure, confident negotiation and closing skills * Experience using CRM systems and pipeline management tools, excellent presentation and proposal writing abilities * Professional, credible and confident when dealing with senior stakeholders If you have not been contacted within 5 working days, then unfortunately on this occasion your CV has not been shortlisted