Area Sales Manager

Area Sales Manager Field-Based - South & South West UK | £55,000-£60,000 + Bonus + Benefits An opportunity has arisen for an experienced Area Sales Manager to cover the South and South West region, focusing on the promotion and development of engineered electrical components, including preformed windings and associated electromechanical products used within motors, generators, and rotating equipment applications. This role is ideal for a commercially driven sales professional with a strong understanding of electrical engineering or industrial components, looking to develop long-term relationships across OEMs, manufacturers, and engineering end users. The Role Manage and develop sales activity across the South & South West UK territory Identify and win new business with OEMs, motor manufacturers, repair specialists, and industrial engineering customers Maintain and grow existing accounts, ensuring long-term customer partnerships Promote technical solutions relating to preformed windings and electromechanical assemblies Work closely with engineering teams to provide customer-specific solutions Prepare quotations, negotiate pricing, and manage the full sales cycle Monitor market trends and competitor activity within the rotating equipment sector Attend customer sites, technical meetings, and industry events Requirements Proven background in technical sales, ideally within electrical engineering, rotating equipment, motors, generators, or industrial components Strong understanding of OEM and engineering supply chains Ability to interpret technical requirements and work with engineering teams Excellent relationship-building and account management skills Self-motivated with strong territory management capability Strong communication, negotiation, and commercial awareness Full UK driving licence and willingness to travel across the region Package Competitive basic salary (dependent on experience) Performance-related bonus / commission structure Company vehicle or car allowance Pension scheme Ongoing technical and product training Opportunity to join a specialist engineering business with strong growth potentialWR Engineering are the #1 recruitment partner for engineering, manufacturing & technical sales jobs. We recruit for permanent jobs UK wide. WR is acting as an Employment Agency in relation to this vacancy